Palo Alto Marketing Plan Pro 3.0 by Palo Alto Software, Inc.

Description

You don't need a degree in Marketing or an MBA to develop an organized, logical, professional marketing plan. Like a consultant in a box, Palo Alto Software's Marketing Plan Pro leads you through the process, using a professional framework that makes your plan look good in the end.

Marketing Plan Pro's organized framework takes you step by step through the process of creating a marketing plan. After answering a few of the Plan Wizard's questions, Marketing Plan Pro creates an outline, tables, and charts tailored to your needs. As you go through your plan, a task manager guides you through the steps. You start with looking at present situations, evaluating the state of your company with a SWOT analysis, looking at your target markets, user needs, and the benefits you offer. Then you follow the task manager to focus on your priority market segments, product positioning, competitive advantages, and other components of marketing strategy.

When you finish your plan, use the print command and Marketing Plan Pro prints out a beautifully formatted document that automatically merges text, tables, and charts. It doesn't write your words for you or do your numbers, but it does lay out every page and make your document look polished and professional. If you have a color printer, it will print your charts in color. It even prints your table of contents, cover page, and detailed appendices.

Platforms

Windows NT, Mac, Linux, Unix, Windows 98, Windows 2000, Windows Me, Windows 95